Social Media
Whatever your social media goals – audience engagement, reputation management, or customer growth – we can help.
In today’s digital world, social media is an essential way to connect with your customers. Networks like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and TikTok are the modern equivalent of “word of mouth” marketing. Through organic and paid social strategies, we help brands tailor their messaging and use precise targeting to interact with existing and potential customers in order to drive business growth.
Our amazing social media team can help you across all aspects of your social strategy:
Social media for multi-location businesses is different.
We specialize in helping retailers, franchise systems, restaurant chains, grocers, and other multi-location businesses create outstanding social media programs customized to their specific needs. Businesses with multiple physical locations or territories have unique social media challenges and opportunities that require a more creative approach.
Our team has worked with hundreds of multi-location organizations around the world to develop specialized social media strategies, processes, techniques, and technology that have been proven to work. We use that knowledge and experience to help you develop, implement and manage a social media strategy customized to your network’s needs.
What we do
Our innovative team can help you with all aspects of your social media approach.
Social media strategy
Our social media specialists will undertake a comprehensive review and analysis of your current social presence to determine how it aligns with your business goals and KPIs. We will analyze your industry characteristics, past social performance, target audience, competitors, website metrics, and other factors to arrive at a custom social media strategy tailored to your specific needs. The strategy will include specifics on where social media fits in your overall marketing strategy, what platforms you should employ and how best to use them, what your basis of competition is, and what key metrics you should be measuring against, among other factors. We will also create a detailed implementation plan to put your strategy into action.
Social media performance review
Our team of social media professionals will review your organic and paid social media performance to assess your level of success. Based on industry benchmarks and our extensive experience across a wide variety of industries and promotions, we will provide you with detailed feedback on what’s currently working and where there’s room for improvement. We provide specific, actionable advice which you can immediately apply to your social media programs to achieve measurable growth.
Social media competitor analysis
It is important to stay on top of what your competitors are doing on social media in order to remain abreast of new competitive developments and benchmark your performance. How are competitors positioning their brand, what type of advertising, content, and messaging is resonating with their audience, what feedback are they getting, and how does your company stack up? A detailed analysis conducted by our talented social media team will identify areas of opportunity which you can pursue to outpace others in your industry.
Social media advertising
Social media advertising is an effective way to find and acquire new customers or stay top-of-mind with existing ones. Social platforms have unparalleled targeting capabilities that enable you to cost-effectively reach and engage your target customers. Our team of social advertising professionals will work with you to develop, implement and manage an innovative advertising program aimed at achieving your business objectives.
Social media profile management
Maintaining a compelling social media presence is a full-time job. It requires dedicated time and resources to create high-quality content, effectively engage with your audience and stay on top of the latest trends and technology. Active social media management ensures your channels are consistently updated with fresh content and messaging that aligns with your brand guidelines, allows your business to be part of the conversation, and makes sure you are not missing valuable customer questions or feedback. Our in-house editorial team will work with you to craft content that supports your business goals, post it on your behalf, and foster your online community. We also actively manage your paid social media activity, optimizing your campaigns based on real-time results and making frequent adjustments to enhance your ads’ performance.
Influencer marketing
Influencers have a direct and trusted relationship with dedicated audiences within their niche, which provides brands with an opportunity to connect with people in an authentic way. Our experienced team will manage every aspect of your influencer marketing strategy to communicate your brand’s message and deliver measurable results.
Social media contests
Contests and promotions are an effective way to break through the social media noise and build stronger relationships with your customers. Our team of social media, design, and software specialists can custom-build social media contests to drive existing customer engagement, find new customers or increase social reach and visibility. We have experience conceiving, launching, and managing everything from simple contests such as "comment to win" or "hashtag to win" implementations, all the way up to more complex social voting contests that are fully integrated with Facebook, Instagram, Twitter or other social networks. All our contests are fully secure and compliant with privacy and social media policies.
Social media analysis & reporting
As important as it is to be active on social media, it’s equally important to measure your results. Our in-house analytics team will review your social media campaigns and organic social posts to analyze factors such as audience engagement, reach, clicks, the types of content and ads that are most effective, and more. We generate frequent, easy-to-understand reports which summarize results and suggest areas of opportunity to capitalize on.
Don’t settle for “standard”
Every company is unique, which is why we don’t offer cookie-cutter, templated solutions. Our skilled team will work with you to create an innovative social media approach to achieve your business objectives, which may include goals such as improving customer service, acquiring new customers, growing sales from existing customers, increasing brand loyalty or positioning yourself as a thought-leader in your industry.
We strongly believe if you are devoting valuable time and resources to having a presence on Facebook, Twitter, LinkedIn, Instagram, YouTube or any other social network, it is important that there are clear objectives and measurable business results. We don’t believe in the idea of creating and maintaining a social media presence just because “Everybody is doing it, so we need to be there, too.”
Expect more from your social media strategy.
Social media support for agencies
We work with creative, media planning, media buying, digital and other agencies to assist them with their clients’ social media needs. Our team can help at any stage of the process as needed – everything from helping brainstorm an innovative strategy to running campaigns to evaluating results and suggesting areas for improvement. We are happy to co-pitch programs if desired, or simply provide ad-hoc support.
