Our Approach
An approach that is designed for you works better
We drive tangible results to help you grow your business.
It’s not about us, it’s about you
We don't believe in a “one size fits all” approach. Instead, we tailor our process to your specific needs. Everything we do is planned and carefully managed in order to be effective and efficient, but not at the expense of creativity and nimbleness.
We don’t guess
Based on your business objectives, our team conducts research and evaluates potential opportunities in order to arrive at a strategy custom-tailored to your needs. We use a combination of our digital knowledge, your industry expertise and research to arrive at the optimal course of action.
Once the campaign, website or app is deployed, we closely monitor and measure results against objectives, adjusting our approach to ensure your campaigns and projects are optimized to drive your business goals. Our measure of success isn’t just clicks, impressions and engagement; it’s about driving tangible business results and measurable growth.
Our approach typically includes the following elements:
- Discovery and objective setting
- Data architecture and integrations
- Research and strategy formulation
- Campaign / website / app creation
- Use cases and user profiling
- Testing and deployment
- Custom design, creative and copywriting
- Post-deployment evaluation and optimization
Our measure of success isn’t just clicks and impressions; it’s about driving tangible business results and measurable growth for your company.
Collaboration is critical
Most agencies separate clients from the people doing the work by funneling all communication through account managers. Although this saves the agency money, it creates a constant game of “broken telephone” as the rep struggles to run back and forth with messages. The result is frustration, miscommunication, and poor results.
Because keeping people apart is the opposite of collaboration, we instead encourage conversation between our clients and the professionals actually doing the work. This means you get to work directly with the social, search, design, content, and technical professionals who are working on your project in order to share ideas and ask questions.
In order to stay on track, one of our amazing project managers will coordinate all activities to ensure deliverables are being met, arrange status updates, and connect you with the right team members.
