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AVA Digital Awards 2025
January 15, 2025

Reshift Media Wins Platinum for Pizza Hut Campaign at 2025 AVA Digital Awards

The results are in! We are thrilled to announce that our franchise advertising campaign for our client Pizza Hut, Driving Marketing Effectiveness Through Localization, has won Platinum at the 2025...

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January 14, 2025

How to Leverage AI for Content Planning & Creation

In today’s digital landscape, content is key for every social media strategy— driving engagement, brand awareness, and customer loyalty. As the volume of content on the internet grows, so does...

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January 7, 2025

Maximize Meta Paid Conversions with Creative Diversity and Volume

You may have heard the phrase “creative is the new targeting,” but it’s never before been more relevant when it comes to Meta advertising. A combination of privacy issues that...

January 5, 2025

How to Create a Facebook Story on a Business Page

Facebook introduced Stories to business pages back in 2017, and since then it’s provided an opportunity to showcase your brand and increase your Facebook engagement. While Instagram  Stories gets all...

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January 3, 2025

How Brands Can Cultivate Authentic Influencer Partnerships and Content

Influencer marketing is an increasingly popular tactic, with many believing it’s a must-have for brands to reach and engage with consumers in this digital age. With an ROI of $5.78...

December 23, 2024

Unlocking the Power of Influencer Marketing for B2B Brands

The marketing teams of business-to-businesses (B2B) have traditionally relied on direct sales tactics, cold calls, LinkedIn connections, and industry events to generate awareness and reach new customers. With the growth...

Social Shopping Trends for Franchise Companies in 2025
December 20, 2024

Social Shopping Trends for Franchise Companies in 2025

Social media has evolved beyond just connecting people—it is now an integral part of the buying journey. People are actively seeking out information about products and services on social media...

How Franchise Companies Can Capitalize on Social Search in 2025
December 20, 2024

How Franchise Companies Can Capitalize on Social Search in 2025

Younger generations are increasingly using social media platforms for discovery rather than traditional search engines. Forbes reports that Instagram ranks as the top search platform for Gen Z, with 67%...

Franchise Marketing Data Privacy Update for 2025
December 20, 2024

Franchise Marketing Data Privacy Update for 2025

People are becoming increasingly aware of the value of their personal data and are demanding more control over how it’s used. As privacy concerns among consumers continue to rise and...

Influencer Marketing for Franchise Companies is Going Nano
December 20, 2024

Influencer Marketing for Franchise Companies is Going “Nano”

Influencers have become an important part of the digital marketing ecosystem. In 2024, 80% of companies reported allocating budget towards influencer marketing.  We can generally define influencers as belonging to...

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Reshift Media wins 2025 AVA Digital Award
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