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Video is a Must-Have Marketing Tool for Franchise Companies in 2025
December 20, 2024

Video is a Must-Have Marketing Tool for Franchise Companies in 2025

With video accounting for more than 82% of all online traffic, it simply cannot be ignored as a marketing tool for franchise organizations. Consumers are increasingly turning to videos not...

Voice Search for Franchise Companies in 2025
December 20, 2024

What Franchise Companies Need to Know About Voice Search in 2025

Voice search is becoming an integral part of how people find the information they are looking for. Although voice-enabled search has been around for some time, recent breakthroughs and the...

Google Search Generative Experience For Franchise Systems
December 20, 2024

How Franchise Companies Should Adjust their SEO Approach in 2025

Google Search Generative Experience (SGE), also known as AI Overviews, represents a fundamental change in how search works. AI Overviews is an experimental Google Search feature from Google Labs that...

How Generative AI is Changing Digital Advertising for Franchises in 2025
December 20, 2024

How Generative AI is Changing Digital Advertising for Franchises in 2025

Generative AI is transforming the way marketers create content, personalize customer experiences, and target advertising. In 2025, we will continue to see a proliferation of AI-driven tools that produce personalized...

The winners of the MMA SMARTIES X Global 2024 Awards in the Personalization category.
December 17, 2024

Reshift Wins Silver at the SMARTIES X Global 2024 Awards with Pizza Hut Campaign

Reshift Media is thrilled to announce that our Pizza Hut campaign won worldwide silver at the MMA SMARTIES X Global 2024 Awards in their Personalization category. This category recognizes campaigns...

December 6, 2024

New Influencer Disclosure Guidelines for U.S. and Canada

The influencer marketing industry continues to grow rapidly, with more brands incorporating influencers into their marketing strategies and individuals becoming content creators. Whether you’re planning an influencer campaign or participating...

November 15, 2024

Navigating the FTC’s Updated Endorsement Guidelines for Influencer Content

The Federal Trade Commission (FTC) recently announced new endorsement guidelines aimed at deceptive advertising rules, which took effect in October 2024. The FTC Final Rule Banning Fake Consumer Reviews and...

Davey Awards "Gold Winners 2024" badge
October 22, 2024

Reshift Media Wins Gold at 2024 Davey Awards

The 20th annual Davey Awards recipients have been announced, and we are thrilled to share the news that Reshift Media took home Gold for the franchise advertising campaign we delivered...

w3 award logo
October 9, 2024

Reshift Media’s Pizza Hut Franchise Campaign Wins Silver at the 2024 w3 Awards

The winners of the 19th Annual w3 Awards have been announced by the Academy of Interactive and Visual Arts, and we are proud to share the news that Reshift Media...

A map of the US with the headline Reshift Media + Amazon Ads
September 26, 2024

Amazon and Reshift Media Create Exclusive Free Advertising Opportunity for Franchise Companies

September 26, 2024 – Reshift Media has partnered with Amazon to create an exclusive advertising opportunity for franchise organizations.   Amazon is expanding its advertising capabilities to allow non-product sellers to...

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