Blog

Category: Franchise Marketing

Reshift Media's Franchising Matters podcast
October 31, 2023

Podcast: Franchise Development 2023 Trends & 2024 Forecast

In the inaugural episode of Reshift Media’s Franchising Matters podcast, Steve Buors walks us through the major franchise development/franchisee acquisition trends we’ve been seeing in 2023, and what we expect...

Illustration of robot, cellphone, and digital connectivity with large RE letters
June 2, 2023

How Franchise Companies Can Grow Customers Using ChatGPT and AI

The stratospheric rise of ChatGPT has created immense interest in generative artificial intelligence (AI) and its applications for digital marketing and customer growth. Reshift Media has developed several processes and...

February 8, 2023

How Franchisees Can Use Short-Form Video for Long-Term Success in 2023

Whether you are creating them or watching them, you will likely have come across short-form videos as you scroll through social media. With platforms like TikTok, Instagram Reels, and YouTube...

February 8, 2023

Can AI and Machine Learning Improve Franchise Marketing?

Artificial intelligence (AI) and machine learning are outstanding tools that many digital marketers use as a way to boost their efficiency and optimize their marketing strategy. In fact, 80% of...

February 8, 2023

Trends and Strategies for Franchisee Acquisition in 2023

As most franchise systems know, acquiring new franchisees is key to growing as a franchise network. However, projections for 2023 suggest that the pool of interested franchisee candidates may be...

February 8, 2023

How Franchises Can Use First-Party and Zero-Party Data to Remain Competitive

With Google’s removal of third-party cookies by 2024, Mozilla’s launch of their Total Cookie Protection, and the updates led by Apple and their Intelligent Tracking Prevention and App Tracking Transparency...

February 8, 2023

How Franchises Can Implement Localization in Their Digital Strategy

Franchise systems have the innate power of localization at their core, as each location within their network includes franchise owners who operate within communities and foster local relationships with customers....

February 6, 2023

Reshift Media Selected As a Finalist for the 2023 Global Franchise Awards

We are proud to announce that Reshift Media is a finalist in the 2023 Global Franchise Awards in the Best Franchise Marketing Firm category! For over a decade, Reshift has...

December 28, 2022

How Franchise Locations Can Rank Higher In Google Maps

For a franchise system to be successful, each location also needs to be successful, and that starts with harnessing the local power that each franchise business inherently has at its...

Female Owner Of Start Up Coffee Shop Or Restaurant Turning Round Open Sign On Door
November 16, 2022

How to Grow Your Franchise Business During a Downturn

Everyone is talking about the likelihood of an upcoming recession and how that will impact the economy. As a result, prudent businesses are reviewing their forecasts and costs to determine...

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