Blog

August 19, 2020

7 Design Tips for Franchise Websites

Franchise organizations face unique challenges when creating a website, as it needs to serve both national and local audiences. This includes managing all the local business listings of franchisees and...

April 5, 2019

Reshift Media Honoured with Canadian Franchise Association Award

We’re thrilled to announce that we’ve been awarded the first-ever Distinguished Franchise Support Services/Supplier Award by the Canadian Franchise Association (CFA). Since the company’s inception, Reshift founders Kirk Allen and...

March 28, 2019

Highlights from the International Franchise Convention Featuring Gary Vee

I had such a great time down at the International Franchise Convention last month in Las Vegas. With so much of our work being done through teleconferencing and screenshares, it...

April 24, 2018

How Twitter’s New Rules May Impact Franchises and Chains

We’re starting to see an increasing trend of social media networks altering their policies to enhance user experiences and address privacy concerns. While the ultimate outcomes should positively impact the...

January 17, 2018

How Multi-Location Businesses Can Be Successful in Facebook’s Updated News Feed

This blog post is part of a 4-part series: Part 1: What Facebook’s 2018 Algorithm Change Means for Your Business Part 2: How Facebook’s News Feed Algorithm Change Impacts Advertisers Post 3: Top...

October 17, 2017

How Franchises Can Add Local Involvement to Their Facebook Advertising

Facebook is a tremendous advertising opportunity for almost any business. The depth of geographic, demographic, and interest-based targeting is unmatched by any other advertising media. As we discussed in the...

September 11, 2017

Top Facebook Advertising Opportunities for Franchise Companies

In a previous blog post in this series, we discussed several strategies franchise organizations can pursue to achieve superior Facebook advertising results. In this post, we will cover three of...

May 31, 2017

Facebook Advertising Solutions for Franchises

The most effective social media ads are the ones that can connect directly to their target consumer. The beauty of franchise advertising is that since there are so many different...

January 31, 2017

How Franchises Can Evaluate Their Facebook Store Visits Ad

Franchises and multi-location retailers have a new way to harness the power of Facebook advertising with a recently added objective called Store Visits. Once set up on the Facebook Locations framework (formerly known...

January 27, 2017

Facebook Advertising Strategies for Franchises: Guide for Success

Having worked with franchise companies around the world, we here at Reshift Media have seen first-hand that advertising on Facebook and other social networks is much more complicated for franchise...

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