Blog

February 21, 2018

Facebook Live 101: How to Use Live Videos to Increase Organic Reach

With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin...

October 28, 2016

Facebook Updates Call-To-Action Buttons for Local Businesses

Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set...

September 12, 2016

How to Optimize Your Small Business Website for Voice Search

You might have already noticed that more and more people are using voice search. They talk to their phones, asking it questions and expecting accurate and precise responses. Now you...

August 4, 2016

Instagram to Help Businesses Reach the Snapchat Generation

Instagram, the Facebook-owned photo-sharing platform, has added a new feature called Instagram Stories in an attempt to compete with the popular mobile app Snapchat. Snapchat has been one of the...

July 21, 2016

How To Set Up Pokemon Go Lures In Your Store

Pokémon Go, the popular smartphone-based augmented reality game, has quickly become the most successful mobile game in U.S. history. It’s especially exciting for small business owners because the game has...

April 15, 2016

Reshift Media to Participate in the 2016 CFA National Convention

Reshift Media is proud to once again be a national sponsor of the Canadian Franchise Association and a silver sponsor of the CFA’s National Convention, taking place April 17-18, 2016...

March 11, 2016

Guide to Facebook Canvas Ads for Advertisers

Facebook continues to offer businesses more advertising options with the introduction of mobile-specific ad units called Canvas. These ads look like regular timeline ads but once clicked on by users,...

February 19, 2016

Facebook’s Place Tips: The New Way To Connect with Customers

Facebook continues to increase their focus on connecting local businesses to their customers with the launch of the Place Tips feature. As we first wrote when the feature was in...

October 16, 2015

How to Use Facebook Leads Ads to Easily Capture User Info and Generate Leads

Facebook has released a new ad unit called Leads ads which will allow marketers to easily capture user info and generate sign-ups and leads. The new ad unit offers a...

September 22, 2015

Facebook Updates Business Pages on Mobile

With people spending more time on their mobile devices than ever before, Facebook is warning businesses that they “need to keep up with people’s expectation that they can find information...

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