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A cartoon of a woman looking at a phone with the words "Why You Should Care About Voice Search"

July 9, 2025

Marketing Minute: Why Franchises Need To Prioritize Voice Search

As a franchise owner, it’s essential that your website content is optimized for voice search, which continues to increase in popularity. A recent survey found 65% of those aged 25-49...

A cartoon of a man pointing to the words "Why You Need Structured Data (Schema Markup)"

July 2, 2025

Marketing Minute: Why Your Website Needs Structured Data

As a franchise owner, it’s essential that your website has structured data (also known as Schema Markup). This special code is applied to your website to let search engines and...

A cartoon roblo with the words How to Grow Traffic Even with AI Overviews

June 24, 2025

Marketing Minute: Grow Website Traffic Despite Google’s AI Overviews

In this week’s Marketing Minute, we tackle AI Overviews’ impact on SEO. When consumers get answers directly from Google, they don’t click through to your website — meaning fewer leads,...

A cartoon robot next to the words "Generative AI is reshaping SEO"

June 17, 2025

Marketing Minute: How Generative AI is Revolutionizing SEO for Franchise Brands

We’re tackling complex digital marketing topics in 5 minutes or less! In this week’s video, Reshift’s Steve Buors tells us how generative AI is reshaping SEO as we know it....

Voice Search for Franchise Companies in 2025

December 20, 2024

What Franchise Companies Need to Know About Voice Search in 2025

Voice search is becoming an integral part of how people find the information they are looking for. Although voice-enabled search has been around for some time, recent breakthroughs and the...

Google Search Generative Experience For Franchise Systems

December 20, 2024

How Franchise Companies Should Adjust their SEO Approach in 2025

Google Search Generative Experience (SGE), also known as AI Overviews, represents a fundamental change in how search works. AI Overviews is an experimental Google Search feature from Google Labs that...

There was a leak of thousands of Google documents which may change how we think about SEO

June 18, 2024

Video: What the Google Leak Means for Franchise SEO and How your Company Can Benefit

In this week’s episode, we discuss the a leak of thousands of Google documents, which may change how we think about SEO, particularly for franchise companies. We discuss how site...

Illustration of robot, cellphone, and digital connectivity with large RE letters

June 2, 2023

How Franchise Companies Can Grow Customers Using ChatGPT and AI

The stratospheric rise of ChatGPT has created immense interest in generative artificial intelligence (AI) and its applications for digital marketing and customer growth. Reshift Media has developed several processes and...

Mobile phone against neon green background with Google's Bard on the screen

May 23, 2023

How Does Bard, Google’s AI-Powered Chatbot Compare to ChatGPT?

By now, you have likely used or at least heard about the popular AI-powered chatbot ChatGPT, but that’s not the only bot entering the chat! Bard, Google’s very own AI-powered...

January 3, 2023

Optimize Your Image Filenames for SEO

If you own a business, whether that be a start-up, small- to mid-size brand, or are the owner of a franchise system, you likely already know how valuable search engine...

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