Blog

facebook-track-competitors
July 25, 2013

Is Facebook Going to Let Brands Track Their Competition?

  If you manage a brand page on Facebook, you’re probably used to seeing new widgets and tools pop up on your page while Facebook tests out a variety of...


facebook-graph-search
July 8, 2013

Facebook’s Graph Search Arrives. Are You Ready?

  As we mentioned in a previous post, Facebook rolled out a beta version of their new Graph Search back in January. Today, the company announced that everyone currently using...


twitter-analytics
June 14, 2013

Twitter Analytics: A Great First Step, But We Want More

Twitter recently made analytics available free to all users, not just those who paid for their advertising services. Tucked away in the Twitter Ads Dashboard, you can now access a...


facebook-parent-child-locations
May 29, 2013

“Facebook Parent-Child” Renamed “Facebook Locations”

Facebook has rebranded its multi-location “Parent-Child” functionality to “Locations.” So far, the changes appear limited to branding and the specific steps agencies need to follow when submitting information to Facebook,...


google-plus-authorship
May 29, 2013

Use Google+ Authorship to Boost Your Content

  Google+ may not get as much attention as Facebook and Twitter, but if you produce content, setting up a profile on Google’s social network is essential. If you blog...


google-plus-for-business
May 14, 2013

Why Your Local Business Needs a Google+ Page – And Which Type of Page Is Right For You

Google+ is the search engine giant’s answer to social media, though it tends to be an afterthought for many business owners, who often prefer to focus their efforts on sites...


facebook-unfollow
May 10, 2013

Facebook Allows You to Unfollow Lengthy Comment Threads

Do you dread commenting on baby photos, engagement announcements and birthday notifications that show up in your Facebook feed, fearing you’ll be flooded with email notifications whenever another user adds...


Facebook-Mobile-Pages-Redesign
April 24, 2013

Facebook Redesigns Brand Pages for Mobile, Emphasizing Parent-Child Framework

This week Facebook announced some significant changes to brands’ business Pages on mobile. These updates impact both mobile browsers and the Facebook iOS app. New mobile Pages on the Android app...


facebook-admin-panel
April 8, 2013

Facebook Updates Page Admin Panel to Push Promoted Posts

  Page admins who logged into Facebook this morning were greeted with a revamped administration panel, with the ability to pay to promote your most recent posts now front and...


facebook-parent-child-ups
April 3, 2013

The UPS Store Amplifies Its Local Facebook Reach with Reshift Media

(TORONTO) April 3, 2013 – The UPS Store Canada has partnered with Reshift Media to translate the tremendous reach of their nationwide physical locations into a strong, local social media...