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Category: Social Media

coronavirus and advertising
March 13, 2020

The Coronavirus and Digital Advertising: Risks and Opportunities

Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession. The impact of coronavirus could...

December 10, 2019

Social Media Image and Video Sizes 2020

Implementing social media with video and image marketing to promote your brand is one of the most effective methods to reach a wider audience. It is essential to use the...

facebook grey checkmark
October 17, 2019

Facebook Is Removing Grey Checkmark Verification on Business Pages

Local business owners who went through the process of getting their Facebook pages verified are about to be disappointed. Facebook just announced they will be removing the gray verification badges...

best hashtags to use
July 4, 2019

How to Find the Best Instagram Hashtags for Your Business

Instagram is the fastest growing social media platform, exceeding 1 billion active users in 2018, who spend on average 53 minutes a day on the platform. 500 million of these...

SMMW Recap Mari Smith
April 12, 2019

SMMW Recap: Mari Smith Talks Adapting to Facebook’s Changes

Mari Smith’s much-anticipated presentation at Social Media Marketing World 2019 (SMMW19) was all about adapting your Facebook marketing to changing consumer behavior and it was full of great insight and...

SMMW Recap Mark Schaefer
April 12, 2019

SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts

Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three...

April 10, 2019

How to Create Ad Landing Pages that Convert

Marketers tend to spend a lot of time crafting and testing ads for performance and efficiency, but don’t overlook the power of landing pages when it comes to closing the...

April 4, 2019

Facebook Admin Roles Are Changing

Are you an admin on a Facebook page? Whether you currently have access as an “admin,” “editor,” “advertiser,” or “analyst” your role may soon be changing. Facebook is shifting permissions...

gary vee ifa
March 28, 2019

Highlights from the International Franchise Convention Featuring Gary Vee

I had such a great time down at the International Franchise Convention last month in Las Vegas.  With so much of our work being done through teleconferencing and screenshares, it...

Facebook, ad, preferences
January 21, 2019

How to Fine-Tune Your Facebook Ad Preferences

According to a new PEW Research Centre study, 74% of Facebook users surveyed are unaware that Facebook has a page that allows them to review and update your ad preferences....

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