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Category: Social Media

best hashtags to use
July 4, 2019

How to Find the Best Instagram Hashtags for Your Business

Instagram is the fastest growing social media platform, exceeding 1 billion active users in 2018, who spend on average 53 minutes a day on the platform. 500 million of these...

SMMW Recap Mari Smith
April 12, 2019

SMMW Recap: Mari Smith Talks Adapting to Facebook’s Changes

Mari Smith’s much-anticipated presentation at Social Media Marketing World 2019 (SMMW19) was all about adapting your Facebook marketing to changing consumer behavior and it was full of great insight and...

SMMW Recap Mark Schaefer
April 12, 2019

SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts

Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three...

April 10, 2019

How to Create Ad Landing Pages that Convert

Marketers tend to spend a lot of time crafting and testing ads for performance and efficiency, but don’t overlook the power of landing pages when it comes to closing the...

April 4, 2019

Facebook Admin Roles Are Changing

Are you an admin on a Facebook page? Whether you currently have access as an “admin,” “editor,” “advertiser,” or “analyst” your role may soon be changing. Facebook is shifting permissions...

gary vee ifa
March 28, 2019

Highlights from the International Franchise Convention Featuring Gary Vee

I had such a great time down at the International Franchise Convention last month in Las Vegas.  With so much of our work being done through teleconferencing and screenshares, it...

Facebook, ad, preferences
January 21, 2019

How to Fine-Tune Your Facebook Ad Preferences

According to a new PEW Research Centre study, 74% of Facebook users surveyed are unaware that Facebook has a page that allows them to review and update your ad preferences....

November 8, 2018

What’s New for Marketers This Holiday Season

Timing is everything, especially when it comes to planning and scheduling your holiday marketing campaigns. The season represents a huge opportunity for businesses and brands to promote their products or...

September 14, 2018

Facebook Imposes Extra Security Measures for Pages with Large Followings

Facebook has implemented an extended verification process for page admins who manage high potential reach pages in an attempt to increase transparency following the Cambridge Analytics scandal, as well to...

September 11, 2018

LinkedIn: More Than Just a Business Networking Platform

Guy Kawasaki…you were right! I attended the Social Media Marketing World convention back in March where I saw a number of great speakers. As I mentioned in my blog from...

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