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Category: Social Media

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August 13, 2018

Facebook Redesigns Business Pages, Introduces New Templates

With the decline of organic reach for Facebook business pages, the social media giant is making moves to ensure it remains a vital marketing channel for local and small businesses....

August 13, 2018

Facebook Locations: Advantages and Limitations

Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for...

Facebook reviews
August 9, 2018

Facebook Moves Away From Star Ratings in Favour of Recommendations

Facebook recommendations have replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether...

May 1, 2018

How GDPR Affects Your Facebook Tracking and Advertising

In this blog series, we will cover: •  Blog 1: What is the GDPR? •  Blog 2: What Canadian and US Businesses Need To Know •  Current post: How It...

April 24, 2018

How Twitter’s New Rules May Impact Franchises and Chains

We’re starting to see an increasing trend of social media networks altering their policies to enhance user experiences and address privacy concerns. While the ultimate outcomes should positively impact the...

April 17, 2018

Is Facebook Dead For Brands?

Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data...

social media marketing world 2018
March 12, 2018

What’s The Future of Social Media? Key Takeaways from SMMW18

After returning from Social Media Marketing World’s annual mega-conference in San Diego, I thought I’d share some of my key observations. For those unfamiliar with this event, SMMW18 is the...

March 6, 2018

Facebook Issues as of March 6, 2018

We’ve noticed that Facebook is experiencing a variety of issues lately, mainly around ad creating and reporting. These issues include: Reach estimates are sometimes unavailable or incorrect. Facebook says they...

February 21, 2018

Facebook Live 101: How to Use Live Videos to Increase Organic Reach

With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin...

January 17, 2018

How Multi-Location Businesses Can Be Successful in Facebook’s Updated News Feed

This blog post is part of a 4-part series: Part 1: What Facebook’s 2018 Algorithm Change Means for Your Business Part 2: How Facebook’s News Feed Algorithm Change Impacts Advertisers Post 3: Top...

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