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Category: Social Media

January 27, 2017

How To Use Facebook’s Dynamic Ads To Drive Local Store Visits

As a retailer, the idea of delivering Facebook ads that showcase your product catalog to potential customers seems like a no-brainer. But national retailers run into issues when their products...

January 20, 2017

A Comprehensive Guide to Facebook Store Visits

As we’ve mentioned previously, Facebook continues to go all-in when it comes to local marketing. For franchises and multi-location businesses looking to focus their advertising on a local level, the...

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January 20, 2017

Video Walk-Through: Facebook’s New Store Visits Objective

As we’ve mentioned in previous blog posts, Facebook is ramping up its focus on local marketing. That focus got a big boost this month when the social media network quietly...

December 14, 2016

How Facebook Is Expanding Its Focus on Local Businesses

With 60 million-plus businesses now using Facebook pages, the social network has become a marketing and advertising powerhouse. However, it is not just national brand pages that are taking advantage...

December 6, 2016

How to Break Through the Holiday Clutter with Facebook Ads

During the holiday season, a flood of competition for consumer dollars not only takes place in shopping malls but also in advertising spaces on social networks such as Facebook. The...

October 28, 2016

Facebook Updates Call-To-Action Buttons for Local Businesses

Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set...

September 22, 2016

Facebook Introduces Automated Rules for Your Ad Campaigns

Are you a marketer who spends a lot of time in Facebook’s Ads Manager and Power Editor, checking on the status of your campaigns? Facebook is introducing a new feature...

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August 25, 2016

How to Post to Multiple Facebook Pages At Once

For multi-location and franchise businesses to have a successful social media presence in 2016, it is important to have an individual Facebook page for each of their brick-and-mortar stores.  This...

August 4, 2016

Instagram to Help Businesses Reach the Snapchat Generation

Instagram, the Facebook-owned photo-sharing platform, has added a new feature called Instagram Stories in an attempt to compete with the popular mobile app Snapchat. Snapchat has been one of the...

June 30, 2016

Twitter Introduces a New Dashboard for Small Businesses

Twitter has added a new tool called Twitter Dashboard and it will be a significant addition for small businesses looking to interact with customers more effectively on the social platform....

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