FREE WHITEPAPER

Discover the digital marketing trends and winning strategies franchise systems should focus on in 2023.

Through our work with hundreds of franchise systems around the world, Reshift Media has compiled the top 5 trends that will impact franchise marketers in 2023. Packed with stats, insights and actionable recommendations, this year’s free annual report includes information on:

The “buy local” trend and localization

Over the last several years there has been a substantial increase in people making an effort to “buy local” to support their communities. We’ve included statistics from a variety of sources and provided an overview of how forward-looking franchise systems are capitalizing on the “buy local” trend to grow their businesses.

Machine learning and artificial intelligence

Artificial intelligence and machine learning have been integrated into all major digital marketing channels including Meta (Facebook & Instagram), Google, TikTok LinkedIn and other platforms. In this whitepaper we discuss how your franchise system can take advantage of these tools and pursue strategies to improve your digital marketing results.

Short-form video

In 2022, short-form video such as TikTok, Instagram Reels and YouTube Shorts exploded in popularity, with no sign of slowing down in 2023. Knowing that video creation can be a challenge for many franchise systems, we have included recommendations to suit any budget and business model.

Franchisee acquisition

Interest in business ownership has been very strong throughout 2022, leading to a surge in franchise purchases. In 2023 we expect a slowing economy and rising advertising costs to increase the amount of online competition for new franchisees. We’ve included several recommendations for franchise companies to consider going into 2023.

First-party data

With third-party cookies set to be obsolete by 2024, first-party data collection will be incredibly important in 2023. All companies should be actively reviewing their data collection and digital marketing strategies in 2023 to ensure they will be successful in a post-cookie world.

In addition to our top 5 trends, this year’s whitepaper provides information on future trends, including social commerce and the metaverse. Although we do not anticipate these trends will be a major factor for most franchise systems in 2023, these are areas that all marketers should keep their eye on for 2024 and beyond.