In this special episode, we are live from the Canadian Franchise Association National Convention, where we spoke to John Gilson, Vice President of COBS Bread. He discussed the franchise trends they’ve been seeing and which locations the company is focused on.
About COBS Bread
COBS Bread is part of Bakers Delight, an Australian bakery franchise established in 1980 by Roger and Lesley Gillespie. Since expanding from a multi-generational family business, we’ve grown to over 700 bakeries in communities around the world, including 145 bakeries across Canada.
About The Canadian Franchise Association
The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of almost 600 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Franchising is the 12th largest industry in Canada and franchised businesses contribute over $100 billion per year to the Canadian economy, creating jobs for more than 2 million Canadians.
About Reshift Media
Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.
Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also twice named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.
