Live from the 2025 CFA Convention with Gary Prenevost

In this special episode, Reshift Media’s CEO, Steve Buors, caught up with Gary Prenevost at the Canadian Franchise Association’s 2025 National Convention to discuss why starting a business in a recession or an economic uncertainty is the best time from the franchisee perspective.

About Gary Prenevost

Gary is a passionate entrepreneur and life-long learner. As a calculated risk-taker who thrives on creating opportunity for others, he is constantly redefining his comfort zone while helping others to redefine theirs in order to unlock their “golden shackles” that are holding them back from achieving their next-level financial and lifestyle goals.

Gary’s more than 30 years of experience in the Canadian franchising industry makes him a much-sought-after consultant and keynote speaker.  Gary delivers content from fresh, relevant perspectives and provides platforms to enable the application of new knowledge in targeted areas.

Connecting great people with proven and viable franchise businesses is Gary’s mission. To achieve this goal, Gary is a multi-unit franchisee with FranNet, which is a consulting company that helps people who are considering self employment as a career option. Gary and his team at FranNet have helped over 2,000 prospective franchisee clients to fully explore their self employment options.

Gary is also the author of The Unstoppable Franchisee, which is a boots-on-the-ground book written for franchisees who are looking to improve their business results. 

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 11 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm three years in a row at the 2023, 2024, and 2025 Global Franchise Awards.

CFA franchising Gary Prenevost podcast

WRITTEN BY

Alexandra Few

Alexandra is a Content Producer at Reshift Media. Her work in our social team includes creating and designing content for social media, as well as researching and developing blog posts, landing pages, and other forms of web content for several brands. She has completed certifications in digital marketing, professional writing, and digital strategy and communications management, and she has published work on topics that range from franchising and social media to music and wellness.