Live from the 2025 CFA Convention with Todd Wylie of Master Mechanic and Jim Weidinger of Averine Partners LP

April 9, 2025
By   Alexis Noble
Category   podcast
Steve Buors talking with Jim Weidinger & Todd Wylie at the CFA Convention

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Jim Weidinger & Todd Wylie.

About Master Mechanic

Master Mechanic is a full-service automotive repair and maintenance facility, that has been proudly servicing their local communities since 1982. Our licensed technicians take great pride in delivering exceptional service based on integrity, trust, reliability & professionalism. 

Being an integral part of the community affords us the ability to connect with our clients on a personalized level; walking them through the repair/maintenance process to ensure they leave our facility feeling confident.

Our services include both automotive repair and maintenance ranging from basic lube, oil and filter replacement to comprehensive engine repairs and electrical diagnostics. All our services are 100% warranty-approved, giving our clients that added peace of mind. 

Master Mechanic is a privately held Canadian company with 37 locations across Ontario to help serve you better.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development. 

Celebrating 11 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm three years in a row at the 2023, 2024 and 2025 Global Franchise Awards.

TAGS

Averine Partners LP CFA franchising Jim Weidinger Master Mechanic Todd Wylie

WRITTEN BY

Alexis Noble

Alexis works as a Digital Marketing Specialist at Reshift Media. Her work includes managing digital marketing campaigns, creating and designing content for social media, as well as researching and writing blog posts, landing pages, and other forms of web content for several national and international brands.

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