Podcast: Franchise Development Marketing in 2023 & 2024

In the latest episode of Reshift Media’s Franchising Matters podcast, hear from digital marketing experts Jen McDonnell and Brad Abbott about franchise development marketing trends, best practices, and challenges. Jen and Brad discuss what they have seen in the industry over the last few years and dig specifically into their experience throughout 2023. They also share their expectations about 2024 to provide insights on what franchise development professionals should be on the lookout for.

Watch below, or listen on Spotify or Apple Podcasts.

franchise franchise acquisition

WRITTEN BY

Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.