We are proud to announce that Reshift Media has been named Marketing Disruptor of the Year by the International Business Awards (also known as the Stevie® Awards).
The International Business Awards are the world’s premier business awards program. More than 3,600 nominations from organizations in 62 nations and territories were submitted this year for consideration across a wide range of categories. The Marketing Disruptor of the Year award recognizes organizations that change the marketing model in ways that drive the industry forward.
Reshift’s submission featured our award-winning Brand Amplifier platform, which allows franchise organizations to create programmatically localized Meta and Google digital advertising campaigns. The Brand Amplifier helps franchisors and franchisees get the most out of their digital advertising by providing tools, technology and reporting tailored to the unique needs of franchise companies. Companies that use the Brand Amplifier routinely see a 500% increase in campaign performance.
“We are very happy to be recognized as the marketing disruptor of the year by the prestigious International Business Awards,” said Steve Buors, CEO of Reshift Media. “On behalf of our entire team, I would like to thank the IBA, the judges, and of course our amazing clients. This is truly a team win!”
Comments from the IBA judges:
This is one of the very best uses of technology that I have seen in the franchise space. It is holistic and considered, and the provided localization must have made a huge difference to franchise owners. A big well done to the agency for developing this campaign and tools.
Localization is so important to franchise success. Reshift not only delivers it, they deliver it through their own technology that enables franchisees to make the marketing process completely turnkey.
The approach outlined by Reshift Media is an exemplary demonstration of leveraging digital marketing to achieve significant business outcomes. The campaign’s use of Meta and Google search advertising, combined with the innovative use of machine learning and automation for localized targeting is impressive.
Reshift Media’s impact on enhancing customer acquisition and supporting franchisees’ marketing efforts is a testament to the power of strategic marketing and the potential for innovative solutions to drive change.
“We’ve long considered The International Business Awards to be the ‘Olympics for the workplace,’ and this year’s competition is the best-ever proof of that,” said Stevie Awards president Maggie Miller. “The winners have demonstrated that their organizations have set and achieved lofty goals.”
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.
About the Stevie Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
