The AVA Digital Awards recently announced their Platinum and Gold winners for their 17th annual competition, recognizing excellence in digital communication by creative professionals from across the globe. We are proud to announce that Reshift Media was awarded Platinum for “Best Local Digital Advertising Campaign.”
Our submission highlighted the social media and search advertising campaign we created for North America’s fastest-growing pet franchise, Dogtopia. “Go Local to Grow National” outlined the local customer acquisition strategy we implemented to address the client concerns surrounding customer growth, particularly among newly opened locations. We employed Facebook, Instagram, and search engine advertising to create ads that boosted awareness and created a brand impression among Dogtopia’s target audience.
Using our proprietary software platform, we turned to machine learning and automation to create an efficient, time-saving local geo-targeted campaign at scale. During this time, Dogtopia’s local franchisees chose from various pre-built, customizable campaigns with varying creative and offers that were automatically geo-targeted to each of the franchisees’ local areas. Our software inserted local terminology (i.e., city, street address, store name, etc.) to assist in creating a unique campaign that would best serve the needs of specific markets while upholding the integrity of the Dogtopia brand. The result proved successful, as we met our client’s objectives, resulting in a rise in new customers nationally.
Receiving this recognition from such a well-respected and reputable competition as the AVA Digital Awards is an incredible honour, and we want to thank everyone involved.
See the complete list of 2024 winners here.
