Reshift Media to Participate in the 2013 CFA National Convention

Reshift Media is proud to be a national sponsor of the CFA (Canadian Franchise Association) and a silver sponsor of the CFA’s National Convention, taking place April 7-9, 2013 in Montreal.

The annual National Convention is the CFA’s flagship educational event, advising franchise professionals on the industry’s current challenges and offering knowledge, tools and inspiration for franchise success. The convention features more than 50 learning sessions, 20 roundtable discussions, four keynote speakers and a variety of networking events.

Along with sponsoring the event, Reshift Media’s Kirk Allen and Steve Buors will be hosting a workshop session titled “How to Translate National Brand Strength into Local Social Media Success.” The session will explain how franchisors and franchisees can achieve a highly localized social media presence using Facebook, Google+ and LinkedIn to efficiently and effectively reach customers and crowd out the competition.

“The CFA is a tremendous organization that we are proud to be working with,” said Steve Buors, CEO and Co-Founder of Reshift Media. “We are looking forward to both participating in and contributing to their world-class conference.”

CFA conference franchise training

WRITTEN BY

Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.