Reshift Media is a Toronto-based digital marketing company experiencing continued growth. Our mission is to be a one-stop destination for franchise and multi-location businesses seeking cohesive search, social, and digital development services.
Search optimization is at the core of everything we do. We are seeking an experienced and results-driven Senior Search Specialist to lead our search practice. This individual will oversee strategy, execution, and growth for our SEO and SEM efforts while guiding and developing a talented team. This full-time role is ideal for a strategic thinker with hands-on expertise and leadership skills to take our search practice to the next level.
The ideal candidate will bring proven experience in both organic and paid search, excellent communication skills, and a passion for delivering measurable results for clients. We are looking for a motivated professional who thrives in a collaborative environment and is committed to continuous learning and improvement.
Responsibilities:
- Lead SEO and SEM Strategy: Develop and execute comprehensive strategies for both organic and paid search initiatives, ensuring alignment with client goals and industry best practices.
- Team Leadership: Recruit, train, and manage a high-performing search marketing team, fostering collaboration and growth.
- Performance Management: Oversee reporting and analysis for all search programs, providing insights and recommendations to optimize performance.
- Client Collaboration: Work closely with clients to ensure SEO and SEM strategies align with their business objectives. Act as a trusted advisor for all search-related initiatives.
- Paid Search Management: Set up, manage, and optimize paid search campaigns, ensuring strong ROI and performance across platforms.
- SEO Execution: Provide hands-on expertise in on-page optimization, metadata, site structure, keyword research, and competitor analysis.
- Technical SEO: Evaluate front-end code, site taxonomy, and back-end infrastructure to ensure sites are optimized for search engines.
- Content Collaboration: Partner with content and social teams to develop search-friendly content that resonates with users and search engines.
- Continuous Improvement: Stay up-to-date with search engine algorithms, tools, and industry trends to keep our practices cutting-edge.
Qualifications:
- Proven expertise in creating and managing high-impact SEO and SEM campaigns, with a strong emphasis on multi-location and franchise business models.
- Strong leadership and team management experience, with the ability to mentor and inspire a team.
- Deep understanding of search engine algorithms, paid search platforms, and analytics tools.
- Expertise in backlink profile analysis, white-hat link-building methods, and detox strategies.
- Exceptional communication skills, with the ability to simplify complex concepts for clients and stakeholders.
- Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
- Experience in balancing SEO/SEM goals with an optimal user experience.
- Proficiency with tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, or equivalent.
- Ability to thrive in a fast-paced, dynamic environment and juggle multiple priorities.
Why Join Reshift Media?
- Be part of a rapidly growing company that values innovation and collaboration.
- Work with high-profile clients across diverse industries.
- An exciting opportunity to play a pivotal role in defining and driving the future direction of our search practice.
- Supportive, fun, and dynamic work culture.
To apply, please send your resume and cover letter to [email protected]. We look forward to meeting talented individuals who are passionate about making an impact in the world of digital marketing!
