Social Media Advertising
We don’t run ads.
We grow businesses.
Our leading-edge social media advertising strategies are designed to drive tangible business results.
Multi-location campaigns that work
With the right approach, multi-location companies are able to create highly relevant and high-performing social media campaigns. Through the nature of their structure, these businesses can create localized ads that include local imagery, copy and targeting. Localized advertising performs much better than “generic” campaigns because customers view it as more pertinent to them, which generates greater engagement and activity.
We specialize in creating innovative social media advertising campaigns for multi-location businesses such as franchises, restaurant chains, retailers, grocers and other similar companies. Having worked with hundreds of organizations worldwide, we have developed strategies, processes and technology for multi-location businesses, which have consistently delivered superior results.
What we do
Our incredibly skilled team can help you with all aspects of your social media advertising program.
Social media advertising strategy
Our social and creative teams will work with you to identify your business objectives and create a social media advertising strategy designed to achieve them. As part of our strategic planning process, we will outline your ideal target customer(s), define the optimal social platforms to employ, establish a targeting strategy, develop a creative approach, and create a specific measurement plan to ensure everything stays on track.
Social media advertising review
Looking to evaluate how your existing campaigns are doing? Our social media advertising team will review your campaigns and provide feedback on what you are doing well and where there is room for improvement. We are always up-to-date on the latest developments in social advertising, so we can give you tips on new techniques, ad units or targeting you can apply to reach new customers and stay ahead of your competition.
Social advertising creative and setup
Our design and social media teams will bring your strategy to life through innovative creative that fits your brand and your advertising plan. We employ a variety of social advertising layouts to tell your story in the best possible way, including photo, carousel, video, GIFs, and cinemagraphs, among others. Our editorial team will write compelling ad copy that is focused on generating the business results you want with clear calls-to-action to drive activity. Once the creative is complete, we will build and deploy your campaign.
Social media campaign management
Once your campaign is up and running, we will manage it on your behalf. This includes optimizing the targeting based on the results we are seeing, modifying ad copy or images and managing the budget. Social media moves very fast, so we will stay on top of how your campaigns are performing to make on-the-fly adjustments to keep performance high. Our social media, analytics and creative teams are in constant communication to flag any trouble spots, identify opportunities, determine a course of action and implement modifications.
Industry and competitor analysis
If you want to stay a step ahead of your competitors, you need to know what they are doing. Our social media team will conduct an in-depth analysis of your competitors in order to identify and evaluate their social media advertising strategy. We will also benchmark your performance against theirs to see where you are leading the pack and where you may have room for improvement.
Measurement and reporting
We don’t simply report the numbers – our analytics and social media professionals perform in-depth analysis and draw conclusions in order to turn raw data into actionable information. Based on our analysis we will provide specific recommendations on areas for improvement, including creative strategy, targeting, platforms, ad types, landing page optimizations and other opportunities.
"Reshift is not a typical agency. Instead, the Reshift team is an extension of our team."
Marc Coulombe
Associate Director, Loyalty & Digital, M&M Food Market
CASE STUDY
See how we helped M&M Food Market grow their business with social advertising
read case studyYou deserve a better social advertising campaign
Many social media agencies measure their (and your) success based on campaign metrics such as reach, impressions, cost-per-click or CPM. These are important campaign measurements, but what we measure ourselves against is how well we are doing at helping you grow your business by generating tangible leads, store foot-traffic and/or sales.
Our social media, editorial, design and development professionals use cutting-edge technology and beautiful creative to produce a campaign that is custom-tailored to your specific needs. We employ the latest strategies around personalization, customization, retargeting, geo-location, ecommerce optimization, mobile tracking and other techniques to reach the right person with the right message.
