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March 11, 2013

How Businesses Can Achieve a First-Mover Advantage on Facebook’s Graph Search

As discussed in an earlier post, Facebook’s Graph Search (launched in beta January 15, 2013) is a powerful new opportunity for businesses to reach potential customers. The question is: what...

October 15, 2012

Facebook’s Algorithm Change Just Cut Your Brand’s Reach by Half. So Now What?

The rumours are true. After weeks of speculation that Facebook changed its EdgeRank algorithm to decrease the amount of organic posts from brands that show up in users’ news feeds,...

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