Blog

April 26, 2024

How to Avoid Phishing Scammers Impersonating Facebook

Scammers impersonating Facebook are getting more and more sophisticated. They often craft messages that look and sound very much like legitimate notifications from Facebook, urging you to take immediate action...

In this special episode, we discuss current issues with Meta’s advertising platform and actions companies can take to potentially address impacted campaigns.

March 15, 2024

Podcast: Meta Advertising Issues

In this week’s special episode, we discuss current issues with Meta’s advertising platform and actions companies can take to potentially address impacted campaigns. During March, there has been a significant amount...

January 21, 2023

Merging Facebook Pages – Frequently Asked Questions

Years ago, we wrote a blog post called “How to Merge Facebook Pages” (which explains how to merge multiple Facebook pages you manage for the same thing, combining page likes),...

Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.

May 4, 2022

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...

person holding mobile phone with the Facebook login page on the screen.

March 22, 2022

Facebook Has Removed Detailed Interest Targeting Options

Have you noticed some of your Facebook ads have suddenly been paused? You are not alone. Facebook (now known as Meta) announced at the beginning of this year that they...

October 24, 2021

Why You Should Never Use a Fake Facebook Profile to Administer a Business Page

Many business owners or marketers are reluctant to use their real Facebook profile to manage a business page. Some are concerned that they might accidentally post something meant for their...

Woman in yellow shirt holding phone and smiling.

July 8, 2021

How to Create Click-Worthy Ads on Facebook

Facebook remains one of the top social media channels in the world and plays a significant role in social media advertising. For instance, Facebook ads can gather an advertising audience...

June 6, 2021

How to Transition Your Personal Instagram Account to a Business Profile

Instagram offers business profiles on their platform and we recommend any company looking to reach out to their customers make the transition if their profile is currently set as a...

an image of an ad with an x, and an ad with a checkmark

June 6, 2021

Why Are My Facebook Ads Getting Rejected?

If you’ve ever advertised on Facebook, you may have had some of your ads rejected. This can be confusing and frustrating, especially if you believe your ads are not violating...

March 12, 2021

How Apple’s iOS 14 Update Will Affect Facebook and Instagram Advertisers

Apple recently announced a new App Tracking Transparency framework as part of the upcoming iOS 14 release, which is expected in the Spring of 2021. This new framework will prompt...

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