Blog

April 24, 2013

Facebook Redesigns Brand Pages for Mobile, Emphasizing Parent-Child Framework

This week Facebook announced some significant changes to brands’ business Pages on mobile. These updates impact both mobile browsers and the Facebook iOS app. New mobile Pages on the Android app...

April 8, 2013

Facebook Updates Page Admin Panel to Push Promoted Posts

Page admins who logged into Facebook this morning were greeted with a revamped administration panel, with the ability to pay to promote your most recent posts now front and...

April 3, 2013

The UPS Store Amplifies Its Local Facebook Reach with Reshift Media

(TORONTO) April 3, 2013 – The UPS Store Canada has partnered with Reshift Media to translate the tremendous reach of their nationwide physical locations into a strong, local social media...

April 3, 2013

Effectively and Easily Manage Facebook’s Parent-Child Framework with Reshift’s Social Brand Amplifier

This is part three of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In parts one and two of this series, we discussed how businesses...

April 1, 2013

Is Facebook Renaming “Nearby” to “Around Me” in its App?

Facebook continues to quietly tinker with the local mobile search functionality in its mobile app, recently changing the term “Nearby” to “Around Me” for some users. The name change...

March 15, 2013

Facebook is Changing Your Timeline…Again

The news feed isn’t the only section of Facebook about to go through major changes. Earlier this week, Facebook announced yet another round of modifications to personal timeline pages. Timelines...

March 11, 2013

How Businesses Can Achieve a First-Mover Advantage on Facebook’s Graph Search

As discussed in an earlier post, Facebook’s Graph Search (launched in beta January 15, 2013) is a powerful new opportunity for businesses to reach potential customers. The question is: what...

March 7, 2013

Facebook’s News Feed Becomes More Visual, Customized

Mark Zuckerberg and his Facebook team unveiled a completely redesigned news feed today, the first major update of the site’s popular homepage since 2006. “What we’re trying to do is...

February 20, 2013

How to Translate National Brand Strength into Local Facebook Success

This is part two of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In part one of the series, we discussed Facebook’s Parent-Child functionality and...

January 31, 2013

Facebook Parent-Child Framework: What It Is and Practical Applications for Franchisors and Multi-Location Businesses

This is part one of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In July 2011 Facebook launched one of its least-understood and yet most...

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