Blog

April 12, 2019

SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts

Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three...

April 4, 2019

Facebook Admin Roles Are Changing

Are you an admin on a Facebook page? Whether you currently have access as an “admin,” “editor,” “advertiser,” or “analyst” your role may soon be changing. Facebook is shifting permissions...

March 28, 2019

Highlights from the International Franchise Convention Featuring Gary Vee

I had such a great time down at the International Franchise Convention last month in Las Vegas. With so much of our work being done through teleconferencing and screenshares, it...

January 21, 2019

How to Fine-Tune Your Facebook Ad Preferences

According to a new PEW Research Centre study, 74% of Facebook users surveyed are unaware that Facebook has a page that allows them to review and update your ad preferences....

September 14, 2018

Facebook Imposes Extra Security Measures for Pages with Large Followings

Facebook has implemented an extended verification process for page admins who manage high potential reach pages in an attempt to increase transparency following the Cambridge Analytics scandal, as well to...

August 13, 2018

Facebook Redesigns Business Pages, Introduces New Templates

With the decline of organic reach for Facebook business pages, the social media giant is making moves to ensure it remains a vital marketing channel for local and small businesses....

August 13, 2018

Facebook Locations: Advantages and Limitations

Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for...

August 9, 2018

Facebook Moves Away From Star Ratings in Favour of Recommendations

Facebook recommendations have replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether...

May 1, 2018

How GDPR Affects Your Facebook Tracking and Advertising

In this blog series, we will cover: • Blog 1: What is the GDPR? • Blog 2: What Canadian and US Businesses Need To Know • Current post: How It...

April 17, 2018

Is Facebook Dead For Brands?

Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data...

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