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October 7, 2021

A Retail E-commerce Checklist

It is safe to assume that most retailers know just how much of an acceleration there has been in the e-commerce space within the last year and a half. Largely...

June 22, 2021

How Consumer Buying Habits Changed Franchises During COVID-19

Digital media consumption changed dramatically during the COVID-19 pandemic, especially the time spent engaging with digital mediums. With people averaging almost eight hours a day, as reported by eMarketer, it...

September 12, 2016

How to Optimize Your Small Business Website for Voice Search

You might have already noticed that more and more people are using voice search. They talk to their phones, asking it questions and expecting accurate and precise responses. Now you...

August 4, 2016

Instagram to Help Businesses Reach the Snapchat Generation

Instagram, the Facebook-owned photo-sharing platform, has added a new feature called Instagram Stories in an attempt to compete with the popular mobile app Snapchat. Snapchat has been one of the...

September 22, 2015

Facebook Updates Business Pages on Mobile

With people spending more time on their mobile devices than ever before, Facebook is warning businesses that they “need to keep up with people’s expectation that they can find information...

April 22, 2014

How to Offer Your Customers Free Facebook Wi-Fi

Earlier this year, Facebook announced Facebook Wi-Fi for North America, which is a quick and convenient way for businesses to offer their customers free Wi-Fi access while simultaneously increasing social media...

April 1, 2013

Is Facebook Renaming “Nearby” to “Around Me” in its App?

Facebook continues to quietly tinker with the local mobile search functionality in its mobile app, recently changing the term “Nearby” to “Around Me” for some users. The name change...

(Photo from Brigitte Charbonneau @ stockvault.net)

September 26, 2012

Digital Trends: Look to Last Year’s Buzz Words

In the media/advertising/marketing industry, it isn’t about what everyone is talking about now – and it certainly isn’t about what they will be talking about next year. It’s about what...

September 4, 2012

Mobile Use is Accelerating. Is Your Site Ready?

Mobile is where it is at. If you are involved in the media industry in any way, shape or form you need to be thinking about mobile before anything else....

August 8, 2012

Reshift Media: Lead the Shift

The world is complicated. There used to be a time when the Don Drapers of the ad world could go into a client meeting, deliver a stirring, Scotch-soaked pitch, and...

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