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Social Media in Colorful Alphabets
January 22, 2025

How to Leverage AI for Social Media Ads

Artificial Intelligence (AI) has become a game-changer for businesses looking to enhance their social media advertising efforts. With the increase of data on platforms like Facebook, Instagram, TikTok, and LinkedIn,...


AVA Digital Awards 2025
January 15, 2025

Reshift Media Wins Platinum for Pizza Hut Campaign at 2025 AVA Digital Awards

The results are in! We are thrilled to announce that our franchise advertising campaign for our client Pizza Hut, Driving Marketing Effectiveness Through Localization, has won Platinum at the 2025...


phone with instagram app
January 3, 2025

How Brands Can Cultivate Authentic Influencer Partnerships and Content

Influencer marketing is an increasingly popular tactic, with many believing it’s a must-have for brands to reach and engage with consumers in this digital age. With an ROI of $5.78...


December 23, 2024

Unlocking the Power of Influencer Marketing for B2B Brands

The marketing teams of business-to-businesses (B2B) have traditionally relied on direct sales tactics, cold calls, LinkedIn connections, and industry events to generate awareness and reach new customers. With the growth...


December 6, 2024

New Influencer Disclosure Guidelines for U.S. and Canada

The influencer marketing industry continues to grow rapidly, with more brands incorporating influencers into their marketing strategies and individuals becoming content creators. Whether you’re planning an influencer campaign or participating...


November 15, 2024

Navigating the FTC’s Updated Endorsement Guidelines for Influencer Content

The Federal Trade Commission (FTC) recently announced new endorsement guidelines aimed at deceptive advertising rules, which took effect in October 2024. The FTC Final Rule Banning Fake Consumer Reviews and...


hand holding mobile phone with TikTok logo and writing displayed.
August 29, 2022

4 Ways to Optimize Your Advertising Campaign on TikTok

If you are a part of the 1.7 billion+ active monthly users on TikTok, you know how monumental this platform is. While its advanced algorithm delivers curated content to users...


April 4, 2022

3 Reasons to Stop Pausing Your Paid Social Campaigns on the Weekend

You have likely heard recommendations about the “best times” to run paid social advertising campaigns, but what about the best times to pause them? There is a common belief that...


January 27, 2017

Facebook Advertising Strategies for Franchises: Guide for Success

Having worked with franchise companies around the world, we here at Reshift Media have seen first-hand that advertising on Facebook and other social networks is much more complicated for franchise...


facebook-store-visits
January 20, 2017

Video Walk-Through: Facebook’s New Store Visits Objective

As we’ve mentioned in previous blog posts, Facebook is ramping up its focus on local marketing. That focus got a big boost this month when the social media network quietly...