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Tag: social media

Social Media in Colorful Alphabets
January 22, 2025

How to Leverage AI for Social Media Ads

Artificial Intelligence (AI) has become a game-changer for businesses looking to enhance their social media advertising efforts. With the increase of data on platforms like Facebook, Instagram, TikTok, and LinkedIn,...

working on a computer
January 16, 2025

Using AI to Optimize Social Media Scheduling and Posting

In today’s fast-paced digital landscape, social media has become essential for brands and individuals looking to connect with their audiences. With the high amount of content being shared, having a...

An image of an iphone displaying Instagram with hearts around it
January 7, 2025

Maximize Meta Paid Conversions with Creative Diversity and Volume

You may have heard the phrase “creative is the new targeting,” but it’s never before been more relevant when it comes to Meta advertising. A combination of privacy issues that...

phone with instagram app
January 3, 2025

How Brands Can Cultivate Authentic Influencer Partnerships and Content

Influencer marketing is an increasingly popular tactic, with many believing it’s a must-have for brands to reach and engage with consumers in this digital age. With an ROI of $5.78...

December 23, 2024

Unlocking the Power of Influencer Marketing for B2B Brands

The marketing teams of business-to-businesses (B2B) have traditionally relied on direct sales tactics, cold calls, LinkedIn connections, and industry events to generate awareness and reach new customers. With the growth...

December 6, 2024

New Influencer Disclosure Guidelines for U.S. and Canada

The influencer marketing industry continues to grow rapidly, with more brands incorporating influencers into their marketing strategies and individuals becoming content creators. Whether you’re planning an influencer campaign or participating...

November 15, 2024

Navigating the FTC’s Updated Endorsement Guidelines for Influencer Content

The Federal Trade Commission (FTC) recently announced new endorsement guidelines aimed at deceptive advertising rules, which took effect in October 2024. The FTC Final Rule Banning Fake Consumer Reviews and...

Davey Awards "Gold Winners 2024" badge
October 22, 2024

Reshift Media Wins Gold at 2024 Davey Awards

The 20th annual Davey Awards recipients have been announced, and we are thrilled to share the news that Reshift Media took home Gold for the franchise advertising campaign we delivered...

November 28, 2022

Tips on Posting and Advertising on YouTube Shorts

With the surge in TikTok popularity and the buzz it has brought with it, we can’t forget about the latest platform to join the world of short-length videos (who historically...

November 9, 2022

Should Brands Be on BeReal?

With 10+ million daily active users, BeReal is a social platform that is growing in popularity by the day. The premise? You must show who you are at a moment’s...

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